Monday, April 19, 2010

Too good to go to waste

UK brand Worn Again is using their initiative and is connecting with large corporations and leading product designers to create a mix of recycled products you would never expect. Creating clothes and accessories from discarded and unwanted fabrics, the concept is proving great at getting big brands on board and considering life after death for their textiles, as part of a commitment to alter manufacturing in the UK and divert waste away from landfill.

Their latest project involved the upcycling of old Eurostar uniforms and Virgin hot air balloons, to create laptop bags, oyster card holders (for users of the London Underground) and hoodies, under the range name Bon Voyage.

It's not hard to see why Worn Again was voted Number One Eco Brand by the Independant Newspaper!


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